Flowords Concept – add-on for Fair Trade flowers
Flowords is an add-on product attached to the stems of Fair Trade flowers focusing on sharing the fair trade message. It aims at an improved visibility at retailers and a telling the fair trade story at homes. Customers are triggered by the Flowords to discover the meaning of the flowers and they will value the fair trade story as a result. When recycled the brown colored base part of the add-on becomes visible showing a quote of one of the African flower workers.